Tell us about your design and making process?
Every embroidery kit starts with a simple sketch. That gets turned into a pattern which I test out on sample fabric. I always stitch them up before I even tell my fans what I’m working on because so often once I start sewing, I realize that the design isn’t quite right or the colors aren’t making me as happy as I thought they would. After the test sew, I’ll tweak the design until it’s just right. Then it’s off to the printers to be printed onto fabric.
What is the source of your inspiration?
Lots of time I start by asking my fan base what they’d like. Then there are a few hours scouring Pinterest for color palettes and more ideas.
What is your preferred medium, and why?
Embroidery thread. There are so many colors and extra fancy styles (like glow-in-the-dark) that you can make any creation of your imagination come to life.
How has your work and career evolved since the beginning?
I’ve become much more sure in my artistic style and every year the packaging gets a little bit better as I hone in on what my customers want and need to create a work of art.
What is your proudest creative achievement?
In 2016 I launched my Super Stitchers’ Club. It has allowed me to design many more patterns since they get one a month. The club now boasts over 150 members and keeps growing as more people decide they want to give themselves the permission to play.